Guy Kawasaki shares tips and tricks for Social Media optimization, showing detailed techniques on how he manages his Twitter account to maximize his Followers count and interaction. He also describes several ways a company can use Twitter to monitor a brand and its competitors.

*About Guy Kawasaki*

Guy Kawasaki is the co-founder of Alltop.com, an online magazine rack of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.