What is creativity? What comes to mind when you hear the word “creativity”?

When was the last time you suddenly got inspired into a burst of creativity? When was the last time you did something different from what you have been doing?

If you are one of those who think of creativity as  natural gift; cannot be taught, you have to reconsider this and watch this…

Download creative image: https://richardwiseman.files.wordpress.com/2014/11/creative.pdf

The research described in the video is here:

Förster, J., Friedman, R., Butterbach, E.M. & Sassenberg, K. (2005). Automatic effects of deviancy cues on creative cognition. European Journal of Social Psychology, 35, 345-359.