How to convert a PDF document to text format on Mac OS X using Automator. This conversion will convert PDF text and retain all of the rich formatting.
Automator does not convert PDF images into Word, Pages or text format though so you’ll have to check out a third party application for that.
Zamzar (free converter):
http://www.zamzar.com/
SolidDocuments (paid converter):
http://www.soliddocuments.com/